Unveiling the Manifesto, Peter Harding, President of UNESDA and CEO of Suntory Beverage & Food International, stated: ‘’As we launch our EU Manifesto, I am thrilled to present the European soft drinks sector’s vision for the next political term in the EU. We will be driven by our unwavering commitment to advancing sustainability and promoting healthier lifestyles. We will also strive to sustain our competitive position as a sector with a strong local dimension (over 500 production sites in Europe), actively contributing to prosperity and employment in Europe by supporting over 1.8 million jobs, both directly and throughout our supply chain.’’
Mr. Harding added: ‘’We hope for a new EU political strategy that prioritises realistic and evidence-driven policies, based on thorough impact assessments, and fosters continuous dialogue with all sectors.’’
UNESDA’s Manifesto is built around three key ambitions related to competitiveness, health and nutrition, and environment, and sets out the sector’s main policy asks. These can be summarised as:
AMBITION 1: A more sustainable and competitive soft drinks sector
The sector is committed to creating continued value for Europe’s economy and citizens in the transition to a more sustainable and healthier food system. It calls on policymakers to:
- Establish a streamlined legislative approach, providing regulatory certainty with workable timescales, ensuring new legislation is science-based, and undertaking appropriate and thorough impact assessments;
- Secure a strong single market at the heart of EU policy, with uniform implementation of EU food and environmental legislation;
- Promote fairness across the food supply chain to ensure everyone plays their part and there is no discrimination against any specific food, drink or ingredient.
AMBITION 2: Helping Europeans to lead healthier lifestyles
The sector is committed to further supporting healthier lifestyles by intensifying its efforts in reducing the average sugar content in its soft drinks, promoting responsible marketing and advertising practices to children under 13 years of age, and implementing stringent school policies. It calls on policymakers to:
- Ensure up-to-date and reliable pan-European monitoring of food and drink consumption intakes and patterns to better understand what interventions can be effective;
- Develop evidence-based policies that do not discriminate against ingredients approved as safe for use by health authorities, and which enable food innovation;
- Support science-based, harmonised and non-discriminatory labelling policies to help consumers make informed choices.
