Consumers can bring in any empty plastic beverage bottle (including non-Coke products) to recycle and receive a free pizza slice and ice-cold 20-oz. Coca‑Cola beverage in a 100% recycled plastic bottle*. The rolling restaurant takeover kicks off Oct. 24 in New York at Bleecker Street Pizza before heading south on Nov. 2 to Goodfellas Pizza & Wings in Atlanta and wrapping up Nov. 7 at Lou Malnati's Pizzeria in Chicago.
Coca‑Cola Trademark brands (Coke, Diet Coke, Coke Zero Sugar and Coca‑Cola Flavors) in 20-oz. bottles made from 100% recycled plastic* are rolling out this fall across Atlanta, Chicago and the Pacific Northwest. These packages first launched in 2021 and are now available in 11 major U.S. markets including Los Angeles, San Diego, San Francisco, Boston, New York City, Philadelphia, Houston, and Dallas. To build awareness and encourage action, all 100% recycled plastic bottles* include “Recycle Me Again” messaging.
“The expanded availability of Coca‑Cola Trademark products in 100% recycled plastic bottles* advances our ambitions to reduce virgin plastic and drive a circular economy for our packaging, the fundamental principle behind our sustainable packaging initiative, World Without Waste,” said Kurt Ritter, Vice President & General Manager, Sustainability at The Coca‑Cola Company North America. “Our ability to use 100% recycled plastic bottles* is a direct result of consumers’ sustained commitment to recycling. In the future, we plan to bring this design innovation to more brands and markets.”
