The innovative packaging solution, DS Smith Lift Up, is a 100% recyclable corrugated handle which improves carry functionality for consumers and is designed to contribute together with other partners to the kraft paper and cardboard based solution that reduces around 200 tonnes of plastic each year for Coca-Cola HBC Austria.
DS Smith and Coca-Cola HBC share a strong vision for innovative packaging solutions designed to be 100% recyclable and to use the least amount of material needed.
DS Smith Lift Up was designed using DS Smith’s unique Circular Design Metrics approach resulting in a significant reduction in carbon footprint for the packaging and manufacturing line of products. The DS Smith Lift Up innovation can be applied to different bottle sizes and is manufactured in partnership with Krones, a leading packaging machine manufacturer. The carrier handle has a soft grip that makes products easy to carry while they remain secure within their sustainable packaging. This has been designed for PET bottles for consumption at home.
Stefano Rossi, CEO Packaging Solutions Division, DS Smith:
“We are proud to partner on this innovative packaging solution, driving out unnecessary waste and single use plastic. The DS Smith Lift Up concept was designed using DS Smith’s Circular Design Metrics approach, so it uses the least amount of material possible, reduces impact on the environment and looks fantastic in stores and supermarkets.
Collaboration with our partners Coca-Cola HBC and Krones is key to reducing single use plastics and delivering innovative change at scale. We hold sustainable design at the heart of what we do as a company, and this is a shining example of the opportunity for innovation in packaging to lead the way to a more sustainable future for manufacturers, retailers, and consumers”.
