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Since launching retail, Chlorophyll Water, recipient of NielsenIQ "A" Brand Score has been featured in publications ranging from the The New York Times to Women's Health and sold nationwide in retailers such as Alo Yoga, Urban Outfitters, Erewhon, Sprouts Farmers Market, Bristol Farms, Lazy Acres Natural Market, Whole Foods Market (regionally), Mother's Market & Kitchen, Pura Vida Miami, Central Market, Pure Green, Earth Fare, Meijer and GIANT.
"As a brand, Chlorophyll Water is committed to sustainability and technology which can improve the impact that packaging has on our environment," explains founder Matt Levine, "in utilizing bottles made from 100% recycled plastic, our intention is to make a truly meaningful and lasting environmental impact – addressing the plastic waste challenge, minimizing our use of virgin, fossil-fuel based packaging."
These 100% rPET bottles are crafted from food-grade recycled polyethylene terephthalate (PET). The plastic is recycled as per the technologies approved by the US FDA and European Food Safety Authority (EFSA) for food-grade recycled material and repurposed into new PET bottles, reducing the need for virgin plastic for producing PET Bottles.
The transition to rPET not only reduces plastic waste, but also can reduce CO2 emissions in the process, with some studies showing that rPET can result in up to a 79% reduction in carbon emissions when compared to new material.
To accompany their bottle made from 100% recycled plastic, Chlorophyll Water selected Avery Dennison's CleanFlake technology as their label to help improve the yield of high-quality, food grade PET in the recycling process. CleanFlake technology is built on a water-based adhesive technology that separates cleanly from PET during the caustic wash stage of the recycling process. No adhesive residue remains on the plastic, meaning it can be processed into clean, high quality, recycled PET flakes. CleanFlake technology ensures that Chlorophyll Water's labels cleanly separate during the recycling process increasing the yields of pure PET flakes.
