“We are committed to helping each customer make transformative leaps toward their sustainability goals and solve whatever challenges come next in their business,” said Peter Goshorn, Vice President of Food, Beverage & Spirits for Berry Global. “Successful, circular collaborations like these increase the use of recycled content in order to reduce emissions and decrease the amount of plastic entering the waste stream, helping keep materials in use and out of our environment.”
The collaboration leverages Berry’s expertise and access to mechanically recycled polyethylene terephthalate (PET) to advance Lassonde’s sustainability goals. By shifting to a bottle made from 25% PCR plastic, Lassonde is increasing the circularity of its packaging while reducing associated greenhouse gas emissions. A lifecycle assessment estimates Lassonde will realize a reduction of 94 metric tons of carbon dioxide (CO2) equivalent annually* with the new PCR bottle in comparison to the same bottle made from virgin material. This 15% reduction in CO2 emissions is equivalent to around 10,000 gallons of gasoline consumed**.
