The move, which is rolling out across all products found in the soft drinks section of its stores, makes Aldi the first UK supermarket to shift its entire own-label soft drinks category to 100% recycled content – excluding only the cap and label.
Switching to 100% recycled content is expected to save around 10,000 tonnes of virgin plastic annually, and forms part of the supermarket’s target to include 50% recycled content into its plastic packaging across the business by 2025.
Luke Emery, Plastics and Packaging Director at Aldi UK, commented: “We know our customers care about how their food and drink is packaged, as well as how it is disposed of and where it goes next. This, coupled with the fact that the reuse of plastic packaging once it has been recycled is a critical industry-wide issue, means we’re doing all we can to reduce our impact.
“Moving to recycled content on our soft drinks range forms part of our efforts to accelerate our progress on this journey. We also hope the new labelling we are introducing will help to remind customers to recycle their packaging after use so we can all do our bit to increase recycling rates in the UK.”
