Launched earlier this year, the unique ergonomic shape of the NEUE bottle enables it to fit into pockets, bags, and seatback storage in planes and trains as an on-the-go solution. The bottle’s sturdy construction makes it suitable for refilling for multiple uses, and it can be recycled at its end of life.
The multi-award winning rPET NEUE luxury water bottle, manufactured by Berry, has been commended for its innovative and sustainable design.
The flat shape of the luxury bottle would typically present challenges in the injection stretch blow moulding (ISBM) process for traditional PET bottle manufactures. Berry Global’s technical expertise and recycled plastic experience played a crucial role in successfully adapting the technology to accommodate the uniqueness of the brand’s packaging for NEUE Water’s Founder, Michael Lowers.
Further complementing the innovative bottle packaging and fresh mineral water, the label plays an important role in its design. The label presents a canvas for limited-edition artwork that will continue to change around the fashion seasons, ensuring continuous shelf appeal. The inaugural collection featured six vibrant, one-of-a-kind prints by Berlin-based artist Studio Raaad.
Michael Lowers said: “We are delighted to see NEUE Water recognized by the Global Water Drinks Awards for its innovation. With the support and expertise of Berry Global, we have been able to create a fantastic bottle that perfectly combines convenience, style, and sustainability.”
