This innovation will allow Água Monchique to avoid using 19 tonnes of virgin PET for every million Monchique Natura bottles produced.
“A bottle entirely produced from other bottles and replacing the use of labels with embossing on the bottle itself, further minimizing the impact of our operation on the environment and pursuing a strategy based on promoting a truly circular economy. Monchique Natura is yet another milestone on a path that aims to achieve carbon neutrality by 2030, continually investing in innovation and marked by audacity”, highlights Vítor Hugo Gonçalves, CEO of Sociedade da Água de Monchique.
Monchique Natura is the first Portuguese bottle, and one of the first in the world, to reach the market without labels. In order to facilitate the recycling process the traditional labels were replaced by embossing on the packaging itself. The cap remains dark red and will be fixed in order to ensure that, at the end of its life cycle, the two components are recycled together.
The innovative bottle will be available in 555ml and six-packs, in eco-friendly packaging made from FSC-certified recycled cardboard. The arrival on the market is scheduled for the 3rd quarter and will only be available at the Monchique Store.
Monchique Natura joins a set of other solutions that Água Monchique has been introducing, “in the relentless search for the best practices to make our business model more sustainable, based mainly on circular economy models”, he stresses.
