Volvic has always valued the strength we receive from nature. That’s why ahead of World Environment Day, and as part of their ongoing sustainability efforts (3), Volvic is sharing their newly awarded B Corp™ certification for the global brand and global carbon neutrality milestone. As part of their carbon neutral certification, in partnership with the climate solutions company South Pole, Volvic is supporting projects that protect two billion square meters of natural ecosystems in volcanic countries such as Peru, Congo and Uganda (4).
- Being certified Carbon Neutral by the Carbon Trust: As a key step in their sustainability journey, Volvic has transparently calculated and certified the carbon footprint of their products through every stage of their lifecycle, and put in place a carbon reduction plan to further cut down emissions. Some of the steps taken to achieve carbon neutrality include:
- Volvic has reduced their carbon emissions by switching to 100% renewable energy at the plain water bottling site.
- In the UK, 78% of Volvic now travels from the bottling site to the UK by train, which has a carbon footprint 7 times lower than that of trucks (5).
- In parallel, Volvic is helping restore the balance of carbon emissions by investing in natural ecosystems protection projects with their partner and project developer South Pole. In this way Volvic contributes to protecting forests, watersheds, biodiversity and local communities in more than two billion square meters of natural ecosystems in volcanic countries such as Peru, Congo and Uganda****. These projects help to absorb carbon dioxide in the atmosphere and offset Volvic’s remaining carbon emissions to achieve carbon neutrality.
- Volvic global brand certified as B Corp™: Aspiring to use business as a force for good, Volvic’s global brand is now the biggest natural mineral water brand with a B Corp certification® in Europe*. The brand is joining more than 3,000 certified B Corporations®around the world that aim to balance impact with profit and contribute to a more ethical economy. Certified B Corporations® are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. As part of this community, Volvic is committed to continuously challenging themselves and improving their environmental and social practices to make sure they follow the highest standards.
- Evolving the Packaging: Volvic commits to using 100% recycled plastic in their bottles by 2025, in order to accelerate the transition to a circular economy, help tackle the issue of plastic pollution and further reduce their carbon footprint. The brand has been lightweighting their packaging for a number of years, while their latest UK innovation L’mon, a zesty sparkling drink range, has launched in recyclable aluminium cans. They’ve also been a supporter of Hubbub’s LeedsByExample campaign since 2018, to help boost on-the-go-recycling rates.
“At Volvic, we have long understood the value of nature’s strength and are encouraging all to return the favor, give back to nature and keep it strong,” states Rita Pestana, Global VP of Volvic. “We have been committed to continuously evolving, making nature and people stronger by ensuring that our source remains protected. We are on a journey to continue to use this business as a force for good and support our communities and the health of people and planet.”
Hugh Jones, Managing Director Business Services, the Carbon Trust, adds: “We are proud to have certified the Volvic brand as carbon neutral – a significant achievement that represents a real commitment to decarbonisation,” Nathan Gilbert, Executive Director, B Lab Europe comments: “B Lab® Europe is proud to welcome Volvic to the community of B Corporations. This achievement is part of an ongoing journey to build a more inclusive and sustainable economy. We look forward to working together with Volvic and the community of B Corps to inspire other businesses to join the movement. Now more than ever, it is necessary for all companies and individuals to take action and use business as a force for good.”
(Source: Business Wire)
___________________________________________________________________________________________________
(1) Excluding cap and label
(2) B Corp™ Certification
(3) CEPIV: protecting the natural environment and biodiversity since 2006
(4) 2 billion square meters equaling to 53 times the Volvic impluvium size which itself is 38km2
(5) Calculation based on ADEME and actual Danone routes
