The offering boasts a 50X coffee concentration, meaning that one part concentrate is diluted with fifty parts water when preparing the finished beverage. In the exploding 'Micro-Dose Concentrate' sub-category of coffee, DreamPak's offering represents by far the most concentrated delivery on the market. "If somebody tried to concentrate a liquid coffee any further, it would have to be in solid form," said Tarick Gamay, VP of Sales & Marketing for the beverage manufacturer. "We have seen emerging brands advertise a 20X coffee concentration, which is 1 Tablespoon (15ml) per serving. Press'd is significantly less diluted with one serving equating to 1 Teaspoon (5ml)."
Concentration is the name of the game in the 'Micro-Dose' coffee subcategory because of the efficiencies gained by packing more servings into a smaller bottle. "A more concentrated coffee yields less liquid per serving, which yields more servings per container, which ultimately yields a better value for the consumer," continued Tarick. "Each 8oz. bottle of Press'd offers 50 servings of premium coffee for an MSRP of $9.49, which translates to less than $0.20 per serving. This is a tremendous value for essentially a bulk offering packaged in a shelf-ready PET bottle."
DreamPak's offering is further differentiated from competing offerings in terms of packaging selection, liquid consistency, and versatility. Press'd Coffee is the first super-concentrated coffee available in plastic bottles, which is preferred to glass by retailers and brands given the risk of breakage. The syrup-like consistency is thicker than other liquid coffees which lends itself to a variety of untraditional applications, including baking (add to cake/brownie batter), cooking (use as a marinade), and topping/mixer (add on top of ice cream or mix with yogurt).
(Source: PR Newswire)
