TOMRA R2 makes leap forward in reverse vending design and usability

“TOMRA R2 rethinks recycling: it takes the next leap in design and makes multi-feed returns available to even more stores,” said Jonas Døvik, Product Manager for multi-feed solutions at TOMRA Collection. “We are excited to test TOMRA R2 live in the market with our retail partners. Think of it as a game-changer in reverse vending, offering a fast and rewarding recycling experience that meets the needs and expectations of today’s busy retailers and consumers – and makes it even easier and more motivating to contribute to recycling.” 

TOMRA R2 features in depth 

• Reverse vending makeover: The most visible difference with TOMRA R2 is the new minimalist design, with a wall-mounted and compact front unit facing the consumer. As well as giving the RVM an aesthetic boost, it minimizes the use of valuable in-store space. All access for service and cleaning of TOMRA R2 is done from behind the wall in the backroom, instead of from the front in the busy store environment. This makes it more convenient for store personnel to perform reverse vending tasks undisturbed, such as cleaning and bin emptying; as everything can be done from the backroom, it saves staff time and effort walking back and forth.
• Easy installation: TOMRA R2 is compatible with current TOMRA behind-the-wall storage solutions (including MultiPac 2, EasyPac 1&2 and the new RollPac). This allows retailers to reuse their existing backroom cabinets, maximizing the lifespan of the equipment they already have and reducing the investment required to offer their shoppers a multi-feed solution. Compatibility with all these backroom storage solutions also means TOMRA R2 offers more flexibility and can fit store backrooms of varying layouts, so that backroom systems can be designed to fit their space without any need for rebuilding.  
• Accessibility in mind: TOMRA R2 is also designed for inclusivity and accessibility. The machine has a user-friendly design, with a low screen and overhanging in-feed, a proximity sensor, a tactile surface, and a graphical user interface enhanced with greater contrast for people with visual impairments – making the machine easier to reach and use. The machine also supports touch-free operations, featuring a fully-automated lid and utilizing the user’s smartphone to scan a QR code or NFC tag to access their session in the browser.  
• Digital integrations: Some of the market test machines also offer the drop and go functionality, whereby recyclers can leave the RVM and start shopping while the RVM is still processing containers, and receive their refund as a digital voucher. Users can simply open the camera on their phone to scan the QR code on TOMRA R2’s screen, and the digital voucher will appear in their mobile browser – no app required. 

TOMRA’s multi-feed RVMs have shown to attract recyclers, with stores on average seeing a 33% rise in the number of consumer sessions and 86% increase in containers returned. Recent consumer research also found that 87% of recyclers spend their deposit refunds in store – demonstrating that offering a high-quality recycling experience can draw in customers, who then contribute to store revenue. Pouring in entire bags of containers rather than handling each individual container makes it fast and efficient to return containers, while avoiding sticky hands.  

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