With the guidance and engagement of industry circularity leaders like TOMRA, the GCP will become a universal standard for businesses to measure, enhance, and report on their product and material circularity, taking a firm stand against greenwashing.
As the leading authority in resource and waste collection, recycling, reuse and sorting solutions globally, TOMRA is well-poised to share experience with business leaders on how to effectively navigate the challenges of implementing global circularity and provide step-by-step guides that will help business comply to the protocol, leading the way in WBCSD’s Circular Products and Materials Pathway. Tove Andersen, President and CEO of TOMRA emphasised the urgency of this initiative:
"Currently, only 7% of the world’s resources are circular, a number far below what is needed to reach the targets set in the Paris agreement. Many businesses want to contribute, but a lack of standardization in reporting on circularity efforts opens for greenwashing, whether intentional or not. This has muddied the waters and made it difficult to assess companies’ actual contributions. By advocating for science-based targets, we aim to accelerate the transition to a circular economy.”
“We’re thrilled to see TOMRA’s leadership and commitment in advancing the Global Circularity Protocol for Business," said Filipe Camaño Garcia, Manager and Project Lead at WBCSD. "As a key member of our Business Advisory Committee, TOMRA brings invaluable expertise in resource efficiency and circular solutions. Their involvement as a Business Champion is critical in driving forward this universal framework."
