The companies will align the management, governance and growth objectives across the ThaiNamthip and Swire Coca-Cola franchise territories with an aim to become the undisputed leader in the beverages market in the region. The alliance will drive profitable growth through world-class differentiating capabilities and a relentless focus on customers and consumers.
The alliance will leverage the local knowledge and understanding in Thailand and Laos of ThaiNamthip and the global perspective of Swire Coca-Cola. Through the combination of their capabilities, scale, and capacity to invest locally, the alliance will seek to achieve their substantial long-term growth ambitions.
The alliance will be brought about by The Coca-Cola Company divesting its minority ownership of ThaiNamthip to both ThaiNamthip and Swire Coca-Cola immediately after signing today. Additionally, subject to regulatory approvals, Swire Coca-Cola will take a controlling stake in ThaiNamthip’s bottling operations in Thailand and Laos, and ThaiNamthip will take a minority stake in Swire Coca-Cola’s bottling operations in Vietnam and Cambodia.
Coca-Cola ASEAN and South Pacific President Claudia Lorenzo said, “Coca-Cola is celebrating 75 years in Thailand this year. We are delighted that in this anniversary year two exceptional bottling partners are joining forces in our key north ASEAN markets. Between them they bring the local knowledge and global insights that will accelerate all our markets forward into the future.”