Due to the corona pandemic and its effects on consumption, the perception of packaging is currently also changing: Their actual function is once again moving more into focus: security of supply, contribution to society, access to safe food, ecological packaging design, the use of recycled materials and the avoidance of unnecessary packaging – regardless of the material – are the challenges of our time. The PackTheFuture Award is presented to packaging that meets these challenges in an innovative and sustainable manner.
For the 5th edition of the renowned PackTheFuture Award, 58 packaging innovations were submitted by European companies, testifying to the dynamism and innovative power of the industry. The high quality of the submissions shows that the members of IK and ELIPSO are already very successfully on the way to more sustainable plastic packaging. With their diverse innovations, they reflect the growing importance of the topic of sustainability for the European plastic packaging industry. The high number of entries in the Eco Design category shows that the topic of recycling management is increasingly being taken into account by companies.
First announced in 2014, the PackTheFuture Award is based on an initiative of ELIPSO, the French Association for Plastic Packaging and Flexible Packaging and IK Industrievereinigung Kunststoffverpackungen e.V. The aim of the packaging award is to make the innovative potential of plastic packaging better known throughout Europe. This European award offers the member companies of ELIPSO and IK an ideal platform for promoting the sustainability of their packaging solutions. The PackTheFuture Award is a competition recognised by the renowned World Packaging Organisation (WPO) and its winners are entitled to participate in the WorldStar Awards. The winners of this year’s competition are thus also qualified for the WorldStar Awards 2021.
The award ceremony of the 5th PackTheFuture Award will take place on 24.11.2020 at the ALL4PACK packaging trade fair in Paris. The original date of 12.5.2020 at the Interpack in Düsseldorf had to be postponed due to the Corona crisis.
