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Sumitomo (SHI) Demag sets up new subsidiary in Italy

2:70 min Markets and ManagementManagement
Schwaig, Germany

Sumitomo (SHI) Demag has set up a new subsidiary to service customers in the Italian market, effective 1 May 2018. As part of this measure, Sumitomo (SHI) Demag Italia will take over the tried-and-trusted workforce from its former Italian representation, Macam Srl. and employ additional personnel for sales, application technology and after-sales service. Roberto Sallemi, former owner and managing director of Macam Srl. with many years of experience in working with customers from the Italian market, was appointed manager of the Italian subsidiary in Turin. 

Paolo Zirondoli, Director International Sales Sumitomo (SHI) Demag of Schwaig/Germany explains: “We are investing in closeness to our customers, because we want to speed up our response times. Through this measure, we ensure fast-track communication and a direct connection to development, project planning and production in Germany. Our customers will benefit from our consultancy expertise in key segments such as medical engineering, packaging and automotive.“

“Building a strong base in Italy requires future-oriented investment in this complex market, and this can only be achieved by setting up our own subsidiary“, says Pietro Scattarreggia, Director Business Development Electronics & Medical at the injection moulding machinery manufacturer’s European headquarters. Over the past few years, Sumitomo (SHI) Demag has significantly stepped up its presence in the Italian market.

“Over the last three years, we have managed to increase our market share by threefold. This is the result of intensive sales efforts,“ CEO Gerd Liebig explains. “The new subsidiary is the next logical expansion step. We have thought long and hard about ways of improving our processes and customer satisfaction, and finally decided that we need to set up a strong base in Italy, which is rooted in traditional structures but also invests in future-oriented service concepts and intensive consultancy.“

Sumitomo (SHI) Demag Plastics Machinery GmbH

Sumitomo (SHI) Demag has shaped the development of the plastics industry from its very beginning. As a specialist for injection moulding machines for plastics processing, Sumitomo (SHI) Demag and its Japanese parent company are leading the industry. The global development and production network of Sumitomo Heavy Industries and Sumitomo (SHI) Demag is comprised of four facilities in Japan, Germany and China with more than 3,000 employees. The product portfolio includes all-electric, hydraulic and hybrid injection moulding machines with clamping forces of between 180 and 20.000 kN. With more than 115,000 installed machines, Sumitomo (SHI) Demag is present in important global markets.

At Sumitomo’s headquarters in Chiba, Japan, the company manufactures machines with clamping forces in the small to medium range. Nearly 95 % of all delivered machines are equipped with an all-electric drive concept. More than 5,000 machines sold per year make Sumitomo Heavy Industries and its plastics machinery division one of the largest manufacturers of injection moulding machines in the world.

Demag’s German facilities in Schwaig and Wiehe produce the Systec Servo range with hybrid drive as well as the El-Exis SP and Systec SP range of high-speed, high-performance machines. The all-electric IntElect range for international customers is also being produced in Germany.

As early as 1998, Sumitomo (SHI) Demag set up its first production site in Ningbo/China. In 2015, the Chinese subsidiary Demag Plastics Machinery (Ningbo) Co., Ltd. installed a new facility with a 13,000 m² floor space. It is earmarked for the production of the Systec C range with clamping forces of between 500 and 10,000 kN for the Asian market.

In addition to injection moulding machines, Sumitomo (SHI) Demag offers customised and standardised systems for the part handling automation, technical and process solutions for special applications, tailored services and service concepts as well as a range of financial options to support investment in injection moulding machines.

With its comprehensive sales and service network of subsidiaries and agencies, Sumitomo (SHI) Demag is present in all major markets.

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