In the historic Year of Sustainability, Spinneys, one of the UAE’s leading fresh food retailers has announced its partnership with packaging manufacturer Al Bayader International, to introduce recycled plastic packaging (rPET) across its stores.
With the help of regional partners, Al Bayader collects and converts plastic waste into post-consumer recycled plastic (rPET), diverting significant waste away from landfills. The rPET is then developed into innovative sustainable packaging solutions for Spinneys’ private label ‘SpinneysFOOD’. The partnership represents a significant and environmentally positive step forward for Spinneys, with rPET packaging using significantly less water, energy, and fossil fuels than standard ‘virgin’ PET packaging, meaning the new packaging is expected to result in 20% fewer CO2 emissions.
In the first phase of the transition, the new recycled packs, containing 30% rPET will be found in Spinneys’ bakery across the popular SpinneysFOOD packaged croissants and muffin ranges. As a result, Spinneys expects to reduce its annual CO2 emissions consumption by a measurable six metric tonnes. Additionally, this initiative puts Spinneys in the spotlight for diverting two tons of virgin PET away from landfills each year, highlighting a strong environmental commitment.
Each pack using the new recycled packaging has its own “Al Bayader Recycl’d” QR code on the label, allowing customers to scan and trace the date that the recycled plastic product was manufactured, and the precise percentage of rPET content it contains. This is intended to bolster customer confidence in this initiative, with the recycled plastic content independently tracked by R-Cycle’s platform, a European open traceability standard and software that provides a digital passport for recycled packaging material.
Warwick Gird, General Manager, Marketing at Spinneys commented: “We are incredibly proud to bring recycled plastic packaging to our SpinneysFOOD private label range, as we focus on making meaningful progress towards the UN Sustainable Development Goals and our own sustainability commitments. We could not have achieved this important milestone in our sustainable journey without the innovation and dedication of our packaging partner Al Bayader and we look forward to expanding this project, creating further positive impacts for the environment.”
Under its wider sustainability strategy, Spinneys follows a ‘life cycle assessment’ for all new packaging and product design, considering the environmental impact of a product throughout its lifecycle – including greenhouse gas emissions, water consumption and pollution impacts. Falling under this process, the new rPET packaging is part of Spinneys circular packaging strategy to reduce the use of ‘virgin’ materials.
