In July this year, Sources Rosport announced that its PET bottles for Rosport Viva, Rosport Classic and Rosport Blue would be changing. They are now available at sales outlets across the country, and are distinguished by the fact that all natural mineral waters, still and sparkling, are filled in the same transparent bottle. The bottle is made from recycled PET, and is 100% recyclable.
Since the European directive EU 2019/904 imposing a tethered cap on all beverages was published, and the July 3, 2024 deadline made known, the management of Sources Rosport has been considering the strategy to be put in place to comply with the said directive.
The decision was soon taken to unify the Classic, Blue and Viva bottles, and to blow these new bottles at Rosport at the same time as the changeover to tethered caps. In June, a brand-new bottle-blowing machine was installed and commissioned at the Rosport production hall. This brand-new range was naturally accompanied by a new cap, a redesign of the labels and the packaging film. To inform the general public of this change, Sources Rosport also commissioned the production of a new advertising film, which advocates that the new bottles turn with the world around us. The key message refers to the circularity of the bottle, which rotates in a local, short and closed circuit.