Today 8 April Sidel has announced the launch of a new company, Gebo Cermex, bringing back Gebo, a respected brand in conveying and material handling, and combining it with Cermex, an expert in secondary packaging and end-of-line equipment. The move will form what the Sidel Group believes will be the world's best engineering, line-integration and end-of-line packaging company.
While the new company remains part of the Sidel Group, the move gives Gebo Cermex the freedom to focus on engineering, line-integration and end-of-line packaging for a range of industries beyond beverages. Sidel will still provide and strengthen its world-class packaging design, blowing, filling and labelling equipment, and offer its beverage customers complete line solutions for PET, can and glass across all categories, especially water, carbonated soft drinks, juices, nectars, isotonics, teas, liquid dairy products and beer, supported by best-in-class services ensuring the greatest efficiency and uptime for lines. Gebo Cermex will offer beverage customers line integration and engineering services, including its standalone equipment (conveyors, tunnels, overwrapping, packing and palletizing). Gebo Cermex will also be the exclusive partner of Sidel for can and glass lines, and a key partner for PET lines.
Explaining the reasons for the move, CEO Mart Tiismann, commented.
"This was a simple decision. The two companies operate different business models so the right approach for our customers and our group is to give each independence. That way our customers benefit as each company can focus on providing exactly the right solutions and Gebo Cermex is able to explore new markets beyond beverage, including food, home care, personal care and pharmaceutical."
Talking about the market, Tiismann continued:
"Our market is constantly changing. Customers tell us they need the flexibility to adapt to a wide range of global and consumer trends. Their challenges are many and varied from keeping the highest levels of product and food safety to reducing total cost of ownership; from the highest production speeds and greatest reliability. The changes we are making and the innovations we are bringing to market will help them meet those challenges and ensures Sidel remains A Better Match. In turn Gebo Cermex can offer its unparalelled expertise to a new range of customers."
For further information on Gebo Cermex, please visit www.gebocermex.com
