Bramlage-Wiko innovation helps to provide an `Ultralift`
RPC Bramlage-Wiko has developed an innovative roll-on applicator for an exciting new skincare range from Garnier. |
applies the cream via a massage roller-ball when gently rolled over the skin. The long, cylindrical base is ergonomically shaped to act like a handle. The unusual design and functionality presented a significant technical challenge that required manufacture using two technologies. The container is injection blow moulded in PP, while the cap and fitment are injection moulded.
An important consideration was to replicate the look and feel of the injection moulded Magic Star dispenser. RPC Bramlage-Wiko was able to match the colour exactly despite the two containers being produced using different processes. Family branding is further encouraged by using the same combination of a white fitment and transparent overcap across both products. The roll-on cap is hot stamped with a silver ring for added visual distinction, and both containers are labelled by L`Oréal with product information.
RPC Group Tel: +44 (0)1933 414 817 Fax: +44(0)1933 414820 marketing@rpc-group.com |