Pure Blue Natural Spring Water takes additional green step with recycling collection service

The South West’s number one selling bottled water, Pure Blue Natural Spring Water enhances its commitment to the environment with its proactive approach to PET and glass bottle recycling. The Cornish, Carbon Neutral natural spring water is proactively tackling the post-consumption issue, helping to close the recycling loop and ensure that less glass and PET bottles end up in landfill, thanks to its unique recycling pick-up services. Pure Blue Natural Spring Water commits to collecting glass and PET bottles from corporate and on-trade customers, scheduling pick-ups in-line with upcoming deliveries in order to minimise its carbon footprint, whilst also eliminating a recycling cost and burden for its client base. Once removed Pure Blue uses local services to recycle the bottles, feeding back into the first phase of environmentally minded production. “We created Pure Blue from a love of water and our natural British surroundings,” comments Pure Blue co-founder Richard Lawrie. “The environment is always front of mind, therefore we constantly look at new ways to incorporate additional environmentally responsible processes. Our recycling service gives customers a burden-free solution to PET and glass waste management, whilst giving us peace of mind that we are helping the environment even further, both pre and post consumption.” Since its launch in 2005, Pure Blue has built a solid reputation for its perfectly balanced natural spring water, which boasts a remarkably smooth and neutral pH level of 7. The company has achieved a loyal following amongst the surfing and wider water sports community thanks to its dedicated event and athlete sponsorship programme, an identity that is clearly communicated through its creative labeling, and an attribute that received the accolade of “Best PET Label” at the prestigious 2007 Global Bottled Water Awards.