Prevented Ocean Plastic™ is uniquely connected from bottle collectors on the frontlines of the plastic crisis to brand and retail partners making more responsible choices to support a circular economy. These partners are now using Prevented Ocean Plastic™ in 500 products across a range of applications, including cosmetics, cleaning products, pet care, food and drink, and more.
Brands and retailers making a better plastic choice include Lidl, Louis Vuitton, Hana Sushi, Patagonia, Treaclemoon, and cosmetics retailer Lush, which announced last week that it had started transitioning to using the fully traceable material in its clear PET bottles.
By choosing Prevented Ocean Plastic™, these partners not only help to protect the ocean and its marine life from pollution, they also support the waste workers in regions at risk of plastic pollution who provide an essential service that plays a critical role in building a sustainable circular economy.
Prevented Ocean Plastic™ is committed to supporting the lives and livelihoods of these waste pickers and all work is underpinned by the programme’s rigorous standards, which go beyond basic regulatory and compliance measures to minimise environmental impacts, ensure quality products and improve worker conditions. The organisation is conducting research into bottle collector demographics, starting in Ecuador, to further understand their priorities, needs and how to support them.
