Pioneering Plastics – KraussMaffei repositions its brand

This repositioning is in line with the "Compass" corporate strategy, which has already brought about fundamental changes with the launch of the Digital & Service Solutions (DSS) business unit. For Frank Stieler, CEO of KraussMaffei, bringing the brands together is a reflection of the company's identity: "KraussMaffei is a technological pioneer in the plastics industry, which supplies its customers across all industries with innovative and customised solutions – in line with our new motto: Pioneering Plastics."
As part of the repositioning, all subsidiaries and locations will operate under the name "KraussMaffei" from now on. Netstal-Maschinen AG (Näfels/Switzerland) will be known as "KraussMaffei High Performance AG". Its high-performance injection molding machinery will be integrated into the KraussMaffei portfolio under the established Netstal product brand, which means the Netstal name will still appear on the machinery itself. The KraussMaffei Berstorff brand which was used for Extrusion technology will be integrated in "KraussMaffei". KraussMaffei Berstorff GmbH (Hanover/Germany) will now be known as "KraussMaffei Extrusion GmbH". Visual evidence of the restructuring can be seen in a new corporate design throughout the company, which will be rolled out to a wider audience during K 2019.

The common appearance supports the further integration of the Injection Molding, Extrusion and Reaction Process Machinery divisions, which already work hand in hand for many applications (e.g. lightweight construction). This means that customers can select the solution that best suits them from the whole technology portfolio via their respective contact person. The areas of Automation and Digitalisation, the latter now represented by the DSS division, have long been developing innovative solutions across technologies.