The specialist packaging solutions provider has created a complete 100% recyclable PET tray and lid solution for Addo, comprising a clear tray and heat-seal lidding film laminate with built-in reclose technology suitable for sealing to APET trays. The packaging design also delivers improved barrier performance to keep the product fresher for longer, as well as utilising a single polymer design ideal for consumer recycling.
Paul Tomkins, Packaging Technologist at Addo Food Group, said: “As a business, we pride ourselves on being innovators and industry leaders in the chilled savoury pastry market. The new packaging created by Parkside fits perfectly with our ethos and has enabled us to provide our customers with a fully recyclable and user-friendly pack.”
A recent study by The European Parliament found that European households now produce around 88m tonnes of food waste every year. This innovative reclose feature from Parkside supports consumer efforts to reduce waste by retaining moisture within the pack and preventing the product from drying out after opening. It also enables the consumer to avoid the use of additional plastics, such as cling film, to protect the food once opened.
Tomkins added: “We work tirelessly to understand the needs of our customers and by developing this pack with Parkside we know that the ability to open and reclose packs for longer–lasting products delivers greater convenience and helps the consumer reduce food waste at home.”
Staci Bye, New Business Development Manager at Parkside, said: “This was a great project for us to be involved in and we are incredibly proud of the finished solution which meets two vital consumer trends in terms of sustainability and convenience – something not often achieved in a single design. By changing to a heat seal laminate, Addo Food Group has been able to move to a complete PET solution, significantly boosting the recyclability of Tesco packs.”
