All Buxton water bottles are 100% recyclable, and last year the brand achieved its commitment to have the full range made with 100% recycled PET plastic (excluding caps and labels). In achieving this milestone, Nestlé Waters UK has significantly reduced the amount of virgin PET plastic used to make its bottles, helping to close the recycling loop.
The DDRS trial is being led by the DDRS Alliance, in partnership with Welsh Government, WRAP Cymru, Powys County Council and local retailers.
Hayley Lloyd House, Head of Corporate Affairs and Sustainability at Nestlé Waters UK, said:
“We are excited to work on this large-scale digital Deposit Return Scheme trial. It is a great opportunity for us to understand how digital solutions may be incorporated into a deposit return scheme and how a digital recycling solution can engage with consumers regarding the bottle-to-bottle circular economy journey to help increase recycling rates further.
“Effective and efficient deposit return schemes have demonstrated that they can help increase the availability of high-quality, food-grade recycled plastic for drinks containers. We hope this trial could inform the development of DRS across the UK.”
