With Nature MultiPack™ NMP Systems GmbH is bringing a disruptive packaging innovation ‘Powered by KHS’ to market. An intensive collaboration with Danone Waters led to the premier market introduction on brand Evian starting in France and Belgium this month.
Nature MultiPack™ is the bonding together of PET bottles with specially developed adhesives. Convenient handles and individual bottle orientation effectively convey marketing messages. The pack is designed to endure transportation and merchandising logistics, and yet consumers can easily separate bottles from the pack.
Compared with paperboard, shrink film and plastic ring based multipacks, Nature MultiPack™ uses dramatically less packaging material and delivers a premium look and feel. The KHS developed pack also won a 2016 German Design Award for outstanding communication design and sustainable packaging.
Frederic Maetz, global engineering vice president at Danone Waters who participated directly in the 24-month collaboration comments: “Our leadership committed immediately to the partnership and earned first-in-market advantages. Danone Waters R&D, engineering, industrialization, quality, and marketing people enjoy working closely together with the dedicated people from KHS and NMP Systems.”
Professor Niemeyer, Chairman of the Executive Management Board at KHS, is confident about the new packaging solution: “Disruptive innovation is an important part of our strategy at KHS, as well as within the Salzgitter group of companies. Nature MultiPack™ will change the future of packaging. With this innovation, we have reinvented ourselves. After introducing the world to shrink packs over 50 years ago, with this packaging we are again proving to be successful with a market-defining hit.”
Photo: KHS
