kp is proud of the success of its recycled coastal plastics initiative.
Partnering with the Keep Sea Blue organisation, kp plays its part in closing the loop on plastic waste through the use of Recycled Coastal Plastics®, a certified post-consumer recycled raw material recovered from within 10 km of the coastline in the Mediterranean basin.
In 2023, kp used more than 800 tonnes of recycled PET waste collected through this initiative to create new packaging. It is the equivalent of reusing 14 million PET bottles and underlines kp’s aim of promoting environmental stewardship and sustainably designed packaging solutions.
Hendrik Bartels, Marketing Director, Rigids, at kp, remarks on this achievement, saying: "We are delighted to work with Keep Sea Blue in the quest for a more robust circular economy in plastics. Our seas and oceans are extremely vulnerable, and plastic waste should never end up in marine environments. That’s why we’re so proud of our achievement, putting bottles and trays back into our packaging materials that could have otherwise ended up in the sea or in the coastal environment.
“What Keep Sea Blue does is ingenious, creating a closely monitored network to collect, sort and process plastics across the Greek islands in the Mediterranean Sea. After processing through RecyClass-certified facilities, this raw material is then used to create the quality range of food packaging solutions that kp is known for. What sets this apart is the transparency of the system, which is essential in the food packaging industry.”
