Until now, food packaging trays have been manufactured using ever increasing proportions of recovered PET material; however, the newly launched kp tray is the first to be composed entirely of recycled tray material. This milestone is the direct result of the kp’s Tray2Tray® initiative, which aims to rewrite the PET recycling rules.
"As a bold innovator, we are thrilled to introduce the first-ever 100% rPET tray to the market." said Thomas Kure Jakobsen, President, Food Packaging at kp.
"This achievement is a major breakthrough in the packaging industry, and perfectly demonstrates what is possible with the right combination of expertise and technology. Most rPET in the material loop comes from plastic bottles, of which just 30% goes into food packaging trays, and most of this does not end up being recovered. As a result, countless tonnes of rPET tray material are wasted each year."
“kp Tray2Tray® challenges this by creating a robust closed loop system of PET flake from trays. We work with suppliers to create a separate supply stream of recycled PET from trays, which can be used to create more of the same, rather than being downcycled.”
Thanks to this breakthrough, kp customers can access a fully circular tray solution for food packaging. The kp supply chain is RecyClass certified, ensuring the safety, quality and traceability of its PCR packaging solutions. The new 100% kp Tray2Tray® packaging is ideal for businesses looking to control costs pertaining to eco taxes and plastic tax legislation, as well as those looking to advance their ESG strategies.
