NEWTLAC 5000 quickly grabbed the attention of city officials that have now used the new additive made from discarded PET plastic, like clear single use water bottles, to repair roads. A popular Japan-based pharmacy chain, Welcia, also used NEWTLAC 5000 to pave their parking lot.
Finding a new use for PET plastic can divert millions of tons of plastic from landfills globally. For instance, a 1000 m2 surface area with NEWTLAC reuses approximately 15,000 discarded PET bottles. This unique way of thinking drives Kao's goal to support sustainable lifestyles throughout the world with "positive recycling"—creating a new market for recycled materials.