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Exhibition

K 2025: ALPLA - Plastic is Fantastic: Powerful Material. Powerful Voice.

1:23 min K-Show 2025
Hard, Austria

K 2025 becomes a stage for something big: the premiere of the Plastic is Fantastic Association – the first global movement dedicated to reshaping how the world sees plastic. With a clear message to consumers: Facts, not prejudice. Its public debut in Düsseldorf sends a strong signal:

Plastic isn’t the problem – it’s part of the solution.

The Plastic is Fantastic Association, initiated by the ALPLA Group, is both voice and network for the global plastics industry. It challenges clichés, dismantles myths, and shows what plastic is truly capable of – and what it means for the world. The association’s mission is clear: no excuses, just relevance. No opinions, just facts. And clear answers to future-facing questions – from next-gen materials to waste management and sustainability.

Powerful Material. Powerful Voice.

The slogan says it all. International experts and producers have joined forces to highlight the benefits, perspectives, and solutions that plastic offers in modern life. Grounded, objective, science-based.

The association will introduce itself to the public at K 2025  – inviting people to learn more, ask questions, and join the conversation. The Plastic is Fantastic Association isn’t an ivory tower – it’s a hands-on, get-involved community.

North Entrance 05 becomes a hotspot

Dominic Fiel, Chairman and Executive Director of the Plastic is Fantastic Association, will welcome a top-tier lineup of guests to the stand – including Philipp Lehner, CEO of the ALPLA Group and one of the association’s earliest supporters. Also expected: international guests such as Joseph Tayefeh, Secretary General of Plastalliance, who will be signing 100 free copies of his book “Plastic Bashing, Fake News” on October 9 at 1:00 PM. And for a bit of fun: keep an eye out for the association’s mascot, Captain Plasto.

Plastic: Often the Best Choice

K 2025 also marks the launch of a global communications campaign. The goal: to spotlight the positive sides of plastic – because too often, its real advantages are lost in emotional debate. Plastic is safe, lightweight, hygienic, recyclable, and often the most sustainable option. The knowledge exists – it simply needs to reach public awareness. That’s the task and the mission of the association.

ALPLA@K2025: Booth N05/North entrance

www.alpla.com

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