It was the latter that drove Fox`s decision to switch from the PVC jar it had previously used. “Brand image is extremely important and the RPC Blackburn jar shows the individually-wrapped sweets at their best,” explains Tracey Mattock, Marketing Manager at Fox`s Confectionery.
Fox`s Confectionery has selected the 4.7 L size, the biggest in the RPC Blackburn confectionery jar range. The large decoration area provides the ideal space for distinctive labels featuring the famous Fox`s polar bear, while colour matching caps from RPC Halstead – blue for Glacier Mints and red for Glacier Fruits – provide further brand differentiation.
Fox`s Confectionery has selected a high-clarity PET jar supplied by RPC Containers Blackburn to provide weigh-out packaging for its famous Glacier Mints and Glacier Fruits brands. |
RPC Containers Ltd Tel: + 44 (0) 1254 682298 Fax: + 44 (0) 1254 583752 sales@rpc-blackburn.co.uk |