Exceptional design with sustainable credentials
A perfect example of an innovative packaging idea – for the salad market, for example – is a plastic container with the appearance of a glass jar. This highly transparent packaging makes an impact at first glance: Because the tub looks like glass, the contents are immediately visible and catch the consumer’s attention straightaway. In addition, the glass jar appearance conveys a sense of trust and quality while giving the product a “homemade” character. The packaging is perfect for stacking, so large quantities take up minimal space in transportation – which helps reduce CO2 emissions. A further plus in terms of sustainability comes thanks to the transparent plastic, which is 100 percent recyclable since the packaging features almost no elaborate decoration. Utilizing a resealable lid eliminates the need for film, thus improving recyclability. Plus, the tub has an airtight seal when closed, ensuring that the food packed in it has a long shelf life. The lid and tub can be manufactured from the same material and disposed of together. Moreover, the packaging can be equipped with an additional top cup – a container within the lid that can be used to store extra ingredients such as nuts or croutons separately from the main product.
