Greater Than™, an all-natural, thirst quenching functional beverage infused with coconut water and electrolytes, has chosen Closure Systems International (CSI) as the exclusive closure supplier for its important 2.0 package re-design and national product distribution.
Brothers Mark and Jon Sider created the drink which combines the best of sports nutrition, health and the pursuit of continuous improvement. Greater Than contains all natural ingredients, is low calorie and has twice the electrolyte content of mainstream sports drinks. The brand has enjoyed explosive growth since its introduction in 2010 in a single Chicago area store. Today, Greater Than is available in more than 200 locations as well as on-line from Amazon.com. In support of its expanded distribution and growth, the company has refreshed their brand, their formulations and their packaging based on consumer feedback.
The redesigned package is now topped with CSI’s Extra-Lok V 38mm OD closure. This cap has been optimally designed to be the lightest weight two-lead, 38mm closure in the market while maintaining performance excellence. Co-owner and co-developer Mark Sider said, “We wanted to emphasize our GREATER THAN branding to our consumers with our message on both sides of the package and on the closure; CSI enabled us to do that. In addition, CSI quickly facilitated color matching and has been very flexible in meeting all of our delivery requirements.”
The startup company founders researched other closure suppliers and made their choice based in part on CSI’s experience and industry-wide reputation. “CSI’s technical knowledge and application problem-solving are impressive,” said Mark. “We sought an experienced partner to ensure we would have a trouble-free national rollout.”
Photo CSI
