Gentlebrand designs the “no-label” packaging for Montbest, product brand of Korea Crystal Beverage

Restyling the packaging of such an iconic product by removing the label meant designing and developing a new product identity where the brand’s core values could be conveyed exclusively through the logo, the purple colourway and the details embossed directly onto the bottle.

Creativity and technical know-how have been key in the project development, and Gentlebrand, with its value proposition of delivering “feasible packaging solutions”, has proved to be the ideal partner. Part of the exercise involved upgrading the existing packaging and striking the right balance between the size of the logo and the information required by law, now embossed on the body of the bottle, making it visible and, most importantly, legible. The new Montbest bottle, which comes in 330ML, 500ML, 1L and 2L sizes, is now square-shaped and features grooves along corners that give it a premium look&feel by reflecting more light while also improving the user experience by providing a better grip.

Thanks to extensive know-how and expertise in every aspect of packaging feasibility, the project went beyond the development of the bottles and also involved prototyping and laboratory tests to assess the new containers’ mechanical performance and verify the quality and legibility of the logos.

The outcome of this successful, customer-friendly project has been the manufacture of 68 moulds for existing product lines through the key partnership with Competek, a French company specializing in PET packaging solutions.

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