Genki Forest’s low-calorie, low-sugar products have captured the market for China’s Generation Z consumers since its launch in 2016. Its ‘0 Sugar, 0 Fat, 0 Calorie’ flavoured water has opened up a new wave of healthy sparkling drinks in ten different flavours such as white peach, cranberry soup, and cucumber. The company’s sales grew 160% between 2020 and 2021 to reach CNY7 billion and it is now expanding into overseas markets.
Genki Forest has built several high-tech production sites since 2020 to meet its huge growth and continues to expand the market by developing new products. Its strong focus on production line efficiency, flexibility and stability, as well as guaranteed product safety, led it to choose leading international company Sidel for its latest high-speed line in Hubei province, China.
Zhang Li, Sidel’s Regional Sales Director, says: “We are committed to helping our customers achieve success through our ‘customer-centric’ concept, and we built up our relationship with Genki Forest over several years. Drawing on our skilled local manufacturing and support capabilities, we could offer Genki Forest high-speed aseptic technology and flexible equipment with excellent sustainability, all delivered ahead of schedule.”