Jussara packages its UHT milk in PET bottles to stand out on the shelves
Brazilian company Jussara has become Latin America’s first-ever dairy producer to adopt an aseptic blow-fill-cap solution equipped with dry preform decontamination. With this solution from Sidel, Jussara expands its portfolio with a new PET bottle to differentiate its brands on the shelves in a market dominated by carton. The first milk to be bottled using this technology is a long shelf life milk (UHT) enriched with added calcium and vitamins. Branded as “Jussara Max”, the product has already received positive reactions from the Brazilian consumers.
A strategic expansion in the milk sector
In 2013, the Brazilian market consumed 6.3 billion litres of UHT milk, a figure which makes Brazil the largest consumer of UHT milk in the world. UHT milk is the main type of milk consumed in Brazil, with a 60% share of the drinking-milk market, against 13% for pasteurised milk and 27% for milk powder. UHT milk consumption grew 4% last year and is still gaining market share, with over 90% penetration in Brazilian homes.
In this very dynamic market, the family-owned company Jussara is the ninth largest producer of dairy products in Brazil, with continuously growing total sales and currently ranking fifth in terms of the Brazilian UHT milk market. In looking to extend its portfolio of products Jussara wanted to meet consumers’ demands in terms of innovative products with special formulation and function, through user-friendly packages which are easier to handle and to store, therefore offering greater practicality.
Brazil’s first-ever aseptic production line with dry preform decontamination for milk in PET bottles
In a domestic market for milk dominated by carton, Jussara wanted to differentiate its brands on the shelves and the PET bottle was a revolutionary step. After more than a year of investigating the potential options and a long period of discussion with Sidel, the leading global provider of PET solutions for liquid packaging, Jussara decided to invest in a new production line for its premium UHT milk. The decision was taken to introduce innovative and different packaging – drawing on the flexible design possibilities that PET delivers as a material – to offer greater brand recognition for the consumer. “With our new high production capacity based on a complete aseptic line supplied by Sidel, our company presents one of the most modern packaging technologies in Latin America for PET bottles, the first-ever aseptic production line including a blow-fill-cap solution equipped with dry preform decontamination technology,” proudly comments Mr Odorico Alexandre Barbosa, Superintendent Director of Jussara. This new PET line, located in the Patrocínio Paulista plant, some five hours north of São Paulo City in São Paulo State, was commissioned in November 2014. Jussara then introduced its Jussara Max range for long-life milk with added calcium and vitamin D in a revolutionary PET plastic bottle, a real breakthrough in a Brazilian market dominated by the carton package. The milk, based on a special formulation, is distributed in full-fat, skimmed and half-skimmed versions.
