In 2019, Faerch launched Evolve by Faerch for the Ready Meals market, a recipe that allows for up to 70% post-consumer recycled content, including mixed colour “jazz” bottle flakes. Building on this successful market positioning, Faerch has continued to elevate its ambitions. With the recent expansion of its Cirrec recycling facility, Faerch will, starting January 1, 2025, introduce a minimum of 40% Tray rPET in CPET trays for chilled ready meals, while retaining the same CPET properties. This inclusion of Tray rPET will ensure not only high levels of post-consumer content but also a significant amount of circular content, enabling customers to partner with Faerch in the pursuit of taking responsibility and keeping food packaging in a closed loop.
Lars Gade Hansen, Faerch Group CEO says " With this launch, we are not just introducing a new product; we are future-proofing the use of recycled content in our CPET ready meal trays”.
Faerch recognises the industry standards for calculating post-consumer recycled content in its packaging, offering customers third-party certification. The Tray rPET is sourced from kerbside-collected post-consumer materials, underscoring Faerch’s commitment to high-quality, circular packaging. Additionally, creating circularity in food packaging helps to avoid both landfill and incineration, and reduces the dependency on virgin fossil fuels, further supporting a reduction in CO2 emissions. This approach transforms waste into a valuable resource, contributing to a more sustainable future.
