“This is not just a day of celebration for Faerch Group; it is a symbol of our commitment to reshaping a broken system and moving our industry from linear to circular business practices,” said CEO Lars Gade Hansen. “This transformation calls for collaborative efforts, and the invitation to our stakeholders to join us today also stands as an invitation to shape the road forward together with us.”
With an investment spanning five years, Faerch has industrialized its innovative Cirrec technology to address the industry's critical need for handling recyclable plastic packaging material as value that should be used repeatedly instead of ending in landfills and incineration. Hansen expressed gratitude to Faerch colleagues, the Cirrec team in Duiven, partners in recycling, collection, pre-sorting, customers, and national bodies in waste management for their unwavering support.
The event featured several keynote speakers addressing the need for radical initiatives to safeguard our scarce resources at the needed pace. Among them was sustainability champion Paul Polman, who urged businesses to adopt a Net Positive approach: Net Positive goes beyond sustainability by requiring companies to give back more to society and the environment than they take. It challenges conventional thinking and encourages companies to play a leadership role in sustainability. This Net Positive approach is a long-term aspiration for Faerch, as the company steers towards creating a global commodity of circular tray material for the wider industry.
