(Photo credit: Evian)
rPET innovation
Evian launches evian® (re)new – an in-home natural mineral water appliance featuring “breakthrough” sustainable design
- New generation design thinking with a 5L evian® “bubble” made from 100% recycled plastic (rPET) bringing a significant reduction in plastic packaging
- Initial launch starting in May 2019 with Virgil Abloh and early adopters across Paris and London
Evian® unveils its latest innovation – evian® (re)new – a stunning inhome water appliance which provides consumers with the unique purity of evian® natural mineral water at home from the source with a significant reduction in plastic packaging.
Reinventing the way evian® natural mineral water is delivered directly to consumers, the collapsible 5L ‘bubble’ surrounding the water incorporates new generation design thinking leveraging the physics of materials: the thin and light ‘bubble’ of evian® water is 100% recyclable and made of a 100% recycled plastic (rPET) skin that contracts when the natural mineral water is consumed, taking on a new shape after each use. It uses 66% less plastic than a 1.5L evian® bottle1.
The introduction of the sleek in-home evian® water appliance is the latest move from evian® in its journey to become a circular brand by 2025 and will build on the brand’s ambition to be carbon neutral by 2020.
Patricia Oliva, evian® Global Brand VP said: “At evian® we owe everything to nature and are committed to a healthy planet. This will only be achieved by new ways of thinking and of doing business. And this is why we’re challenging ourselves to reinvent new ways to provide evian® natural mineral water to consumers. This unique bubble design represents a breakthrough in design thinking which brings the purity of evian® natural mineral water from the source to the home in a more circular way.”
Virgil Abloh, evian® Creative Advisor for Sustainable Innovation Design has endorsed the project: “I’ve always been inspired by great design and how it can shape our lives, which is why I’m excited to see evian® pushing the boundaries with the design of this disruptive new product that will transform the way we drink evian® water at home.”
Consumers will be able to order evian® at the touch of a button on the base of the appliance, which is connected to the evian® (re)new app. The app is able to track the amount of water consumed and notify the user when a re-fill is needed. The effortless ecommerce offering provides a free, connected experience meaning consumers will never be without the unique purity of evian® natural mineral water.
evian® (re)new will launch as part of an initial pilot in Paris and London in May this year with 200 selected consumers*, who, along with Virgil Abloh, will help evian® test and learn ahead of wider product launches in the future.
Commenting on the pilot phase, Patricia Oliva added: “We are inviting consumers to join a community of early adopters who will be an extension of our innovation team, helping us to co-create this solution. Together we will fine-tune evian® (re)new with a view to bringing a scalable and circular solution to market.”
This latest innovation is a further example of evian®’s 2025 commitment to circularity following the launch of the evian® by Virgil Abloh SOMA® bottle earlier this year, evian® refillable glass bottle and perfect on-the-go accessory to use with evian® (re)new.
In January 2018, evian® announced it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural mineral water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. evian® aims to achieve its 2025 commitment to becoming a circular brand through pioneering partnerships and collaborations, redesigning packaging with the evian® (re)new innovation programme, accelerating recycling initiatives and recovering plastic waste from nature.
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