Emeraude Green, the legal entity and brand of Emeraude, centralizes a focused mission on preventing and managing plastic pollution on a global basis with our local presence in developed and underdeveloped areas where we operate such as Africa and the Indian Subcontinent. Its main strategy is focused on Awareness, Recycled Materials and Investment. Umar Rafique, Emeraude’s CEO said, “This investment marks our commitment to tackle plastic waste with a true focus on education and recycling at the forefront. DGrade’s unique business model coupled with Emeraude’s technical expertise and global reach will help prevent plastic waste going into our environment by ensuring it is recycled responsibly into new products.”
DGrade has been working for a decade to divert plastic from landfill by recycling plastic bottles into its Greenspun® yarn to produce sustainable uniforms, clothing and merchandise. DGrade also plays a key role in recovering post-consumer plastic, polyethylene terephthalate (PET), in the UAE through its Simply Bottles recycling initiative. Working with major events, schools, hotel chains and other large corporate businesses, the program educates and engages people in recycling. Emeraude runs a similar program of educating school children about plastic usage, sorting plastic waste and recycling in multiple countries in Africa and the Indian subcontinent.
According to Kris Barber, CEO of DGrade, “We’re very excited to be partnering with Emeraude. We share a vision of driving sustainability in plastics and our partnership provides DGrade with scalability and exposure to global markets for our Greenspun® brand. It also supports DGrade in entering a new market by ultimately supplying recycled plastic to bottle-to-bottle manufacturers”.
