Moreover, Eastman Embrace™ copolyester for shrink film is recyclable and environmentally friendly. It doesn’t contain halogens, sulfur, nitrogen, lead, mercury, cadmium or hexavalent chromium. The Embrace™ materials are designed to be compatible with today’s recycling infrastructure. Eastman Embrace™ copolyester for shrink film allows for thinner packaging walls and therefore reduces overall material consumption. Embrace™ resins do not use glue to adhere to bottles and can be fully removed from containers with no glue residue, allowing for cleaner input to reclamation streams and easing the burden on recyclers.
Brand owners must do everything possible to attract anxious consumers in this tough economy, said Michael Hartmann, Market Development Manager, for packaging solutions at Eastman Chemical Company. The ability to retain or grow market share through special promotions fits perfectly well in the Embrace™ family’s capabilities. |
Full-body shrink film labels manufactured with Eastman Embrace™ LV copolyester, now available in Europe, enable brand owners to create differentiated package designs and explore enhanced marketing opportunities crucial to retaining brand loyalty. From a design perspective, Embrace™ LV delivers packaging with 360-degree graphics, a great opportunity to communicate brand value while also providing more printable space for EU-regulated product and packaging information. |