|
Eastman Embrace™ copolyesters present good clarity, printability and toughness. With a shrink rate of up to 80 percent, films manufactured with Embrace™ copolyesters contour more closely to complex curves. Embrace™ LV, which stands for low shrink force and versatile shrink curve, includes copolyesters with the same characteristics as Embrace™ but with 30% lower shrink force. This reduction in shrink force makes the material ideal for thinner gauge bottles because the full-body shrink labels will not distort their shape during manufacturing.
Products in the Embrace™ family of copolyesters for shrink film deliver environmental benefits for consumers and brand owners alike. Embrace™ LV copolyester is more tolerant to down-gauging and requires up to 20% less material per label. Further, the supreme printability of shrink films produced with Embrace™ copolyesters allows companies to replace secondary packaging, such as boxes, with shrink film to provide eye-catching designs with less packaging waste.
The consumer desire for captivating and environmentally friendly packaging is undeniable, said Michael Hartmann, Market Development Manager at Eastman Chemical Company. Our Embrace™ portfolio of products will enable brand owners throughout Europe to deliver innovative package designs while using less material. EmbraceTM copolyesters provide superior print-, slit- and seam-ability, and reverse printing results in unrivaled clarity and gloss. For inspirational package designs, visit www.eastmaninnovationlab.com.