Refillable packaging for additives or decorative closure for convenience beverages – the new-generation dispensing cap from Incap Ltd. offers a host of new possibilities for innovative product design.
Developed by an international project team, the versatile dispensing cap was turned into a point-of-sale product by two companies: Hähl and Teamplast.
Consumers are prepared to pay more for functional beverages enriched with nutrients or health-boosting additives. This trend allows beverage producers to move into a lucrative growth market, more so as their product innovations also cater to another emerging trend: convenience products. Enriched with vitamins, minerals or probiotics, the new beverages offer on-the-go solutions, which can be conveniently consumed directly after a workout or during lunch breaks.
When dispensing caps become refill products
In order to avoid the use of preservatives and prevent detrimental effects on or even loss of the effectiveness of additives after long storage, manufacturers have developed a dispensing cap that contains dry or even liquid additives in a separate chamber inside the cap. Twisting the cap, the consumer only triggers the mixing procedure when the product is about to be consumed.
The patented, lightweight dispensing cap for PET bottles developed by Incap Ltd. now adds another benefit for beverage producers to the equation: maximum freedom of product design and additive options that can be tailored to individual consumer requirements. The dispensing cap is suitable for liquid additives as well as for granules, hot or carbonised bottled beverages. The there is more: as the bottom of the cap is hermetically sealed, it can be sold in combination with the beverage or as an additive refill product. Athletes can conveniently carry their additives in their gym bags, children can mix in apple or orange flavours while they are travelling on the back seat of a car – there is no end to the creative potential of this innovative product, as Axel Hauck, co-owner of Incap Ltd. explains.
