Europe leads, the US to follow
Europe is the frontrunner in the global post-consumer recycled content (PCR) market, commanding over half of PCR consumption. The region is poised to maintain its lead, with the US trailing closely. The food and beverage sector, responsible for two-thirds of PCR usage in 2021, is set to expand its demand for sustainable packaging through 2026.
In the EU, regulatory frameworks are the catalysts for increased recycled content demand. To satisfy this demand, substantial investment in collection and recycling infrastructure is imperative.
Company commitments in the US slowed by several challenges
Despite abundant corporate promises to integrate PCR into their products, actual implementation in the US has been slow. Challenges such as cost, limited availability, and product quality concerns have hindered progress. According to RaboResearch: “Many companies are recalibrating their commitments, now focusing on carbon emissions reduction or extending packaging goals by about five years in most cases. Progress has been made, but the value, scale, purity, and consistency of PCR resins have not yet reached the levels needed for higher adoption rates.”