Corporación del Fuerte and PetStar inaugurate collection plant in Tijuana and announce major investment for Baja California

During the event, the Governor of Baja California, Marina del Pilar, mentioned that what PetStar is doing is the perfect example of how to achieve a virtuous circle for the different materials and that they are introduced into the chain, finding a new use, without becoming waste. This investment in the state of Baja California by Corporación del Fuerte, Arca Continental and PetStar as part of the Mexican Coca-Cola Industry means an important economic benefit, but also environmental and social wellbeing for the communities. "Nature is not a place where we go to visit, it is our home and the one we will give to future generations, so these actions inspire us to continue multiplying efforts in favor of Baja California and with the collaboration of everyone, love multiplies".

Subsequently, the governor, together with the members of the Presidium, unveiled the plaque to formally inaugurate the facilities of the Tijuana Collection Plant.

Corporación del Fuerte and Arca Continental, are shareholders of PetStar since 2011, a 100% Mexican company that manages to recover 6 out of every 10 bottles that CDF and AC put on the market, integrating the recycled food grade PET resin that PetStar generates in millions of containers, as an example, the blue CIEL bottle.

With the opening of the new PetStar Collection Plant in Tijuana and the investment in Baja California, Corporación del Fuerte, Arca Continental and the Mexican Coca-Cola Industry reinforce their commitment to meeting the goals of #WorldWithoutWaste to recover 10 out of every 10 containers they put on the market and incorporate up to 50% recycled content on average in all their packaging by 2030.

PetStar has a track record of more than 26 years and this growth in new territories in the Mexican Republic represents a milestone moment in its history because it continues to position itself as the +valoR circular economy scheme in the world thanks to its commitment and that of its shareholders with Mexico, thousands of women and men scavengers and urban waste collectors, communities and the planet so that PET bottles never become waste. In 2022, PetStar recycled more than 3.5 billion bottles, benefiting 1,500 MSMEs dedicated to the purchase and sale of recyclable materials and generating more than 33,000 indirect jobs for scavengers and urban waste collectors in Mexico.

In addition, since 2020, it is a carbon neutral company, which means avoiding 108,000 tons of CO2 to the environment in the production of new packaging. It has also been recognized as the company that produces the first and only recycled resin in the world to achieve a C2C (Cradle to Cradle) certification aligned with the circular economy, which guarantees compliance with high standards in health and safety, material reuse, use of renewable energies, efficient use of water and social justice.

Therefore, Mexico maintains its leadership in the continent in terms of collection and recycling of PET containers. In 2022, this figure was 60% at the national level; it is also a leader in the circular economy, as its main application is bottle-to-bottle recycling for food grade, according to ECOCE reports.

To conclude the event, the participants invited the community to exercise a shared responsibility, as well as to continue multiplying efforts between industry, government and citizens. The above highlighting the relevance behind a separation and correct disposal, to the process of transformation and recycling of valuable materials, to achieve #WorldWithoutWaste.

This path to achieve the circular economy of PET packaging makes us unique because no one generates the value that we do and with +value and more love, the results in favor of present and future generations are multiplied.

www.petstar.mx