Through its innovation investment engine, CCEP Ventures, CCEP is making a further investment in recycling start-up CuRe Technology, which uses ‘polyester rejuvenation’ to target plastics that cannot be recycled by mechanical recycling methods and prevents them from being incinerated, downcycled or sent to landfill.
CuRe Technology’s recycling process creates high-quality rPET with a carbon footprint that is approximately 65% lower than virgin PET, (based on CuRe’s life cycle assessment, carbon footprint reductions compared to virgin: 2022 figure) which can be used for food and drink packaging and re-processed as many times as necessary. This will offer a new lease of life for hard-to-recycle plastics, accelerating the transition to a circular economy for PET and creating a new stream of rPET.
