A majority of DASANI bottles in the United States—from 20-oz. and 1.5-liter singles to 10-oz. and 12-oz. multipacks—will be offered in 100% recycled plastic* rolling out this summer. In Canada, this innovation spans all DASANI bottles. The shift supports both DASANI’s pledge to remove the equivalent of 2 billion virgin plastic bottles from production by 2027 compared to 2021 levels and the company’s World Without Waste goal to use at least 50% recycled material in its bottles and cans by 2030.
The brand’s transition to 100% recycled plastic* is projected to save more than 20 million pounds of new plastic, compared to 2019, and cut more than 25,000 metric tons of greenhouse gas emissions (creating bottles from recycled plastic uses less energy than virgin PET) in 2023 alone.
The DASANI announcement follows a successful launch of 100% recycled plastic* bottles in New York, California and Texas, which also included Coca-Cola Trademark 20-oz. bottles. The launch helped the Coca-Cola system identify the best-quality sources of recycled PET (rPET) and fine-tune production processes needed to make 100% recycled plastic* bottles.
"Demand for rPET currently exceeds supply, so the first step to scaling up use of 100% rPET across our portfolio is building a sustainable pipeline of high-quality material,” said Chris Vallette, Senior Vice President of Technical Innovation and Stewardship, Coca-Cola North America. “We do this by working with communities to boost PET recycling and collection; collaborating with recycling partners; and, finally, securing rPET to help ensure the material for our bottles is used again and again."
The initial launch helped drive consumer awareness through the bold, on-pack “100% Recycled Bottle*” and “Recycle Me Again” calls-to-action also used on retail signage and other communications. DASANI bottles will continue to feature this messaging.
