The campaign aims to empower consumers to make informed choices about hydration, emphasizing the benefits of choosing sustainable options. By opting for Crystal Geyser® Alpine Spring Water®, consumers not only enjoy pure, natural hydration, but also contribute to environmental initiatives through CG Roxane's sustainable practices whether at home or on the move this summer.
"Our 'Thirst for Progress' campaign underscores CG Roxane's commitment to delivering products from high-quality sources while championing sustainability," said CG Roxane VP of Marketing Anne-Charlotte de La Porte. "As a family-owned company since our founding in 1990, we have upheld the belief that water should come from the highest quality, natural sources rather than simply from a municipal origin. This philosophy guides our operations and distinguishes Crystal Geyser® Alpine Spring Water® in the marketplace."
A July 2024 survey commissioned by CG Roxane and conducted by Talker Research reveals insights into American travelers' habits and attitudes towards hydration and bottled water. The survey of 2,000 U.S. adults highlights that while 46% of Americans drink more water when traveling, 65% are concerned about the quality of the tap water at their destinations.
Further insights from the survey indicate that 89% of respondents are seeking to improve their preparedness when traveling, though 40% admit they find it difficult to stay hydrated while traveling. Insights also showed that if Americans knew a brand's disposable bottled water was 100% recyclable and that the packaging was made from recycled materials, they would be 69% more likely to use them.
As a beverage industry leader in sustainability practices, CG Roxane is proud to announce that it is the first U.S. bottled water brand to offer consumers a tethered cap option, on its 8 oz bottles. This initiative not only aligns with CG Roxane's dedication to environmental stewardship, but also anticipates global trends, such as the recent EU mandate phasing out loose caps for plastic drink bottles up to three liters as of July 3, 2024.
