CCL Industries announced plans to open up a new production site in Novi Ligure in northern Italy. It will mainly cater to the local Spirits & Beverage industry in northern Italy.
The new production plant will be the second Italian site of CCL Food&Beverage after the company had acquired a pouch production plant earlier this year (CCL Acquires Pouch Production from Capri-Sun Group – CCL Label) where highly-specialized, gravure printed and laminated, flexible film materials for pouch forming, including recyclable solutions are manufactured.
Reinhard Streit, vice president and managing director Food & Beverage stated: “We are pleased to grow our footprint in Italy where world-famous brands are located – with great potential in wine and spirits and other beverages where our premium and high-embellished labels are a great fit. This is part of our strategy to have a production site in close proximity to our global brand customers who are often multi-national and give them the opportunity to be supplied locally.”
CCL will produce premium Pressure-Sensitive Labels with high embellishments that are typically used in the wine and spirits industry. “From holographic features to unique label design layered with embellishments to personalised or interactive labelling – everything is possible to produce a label that will help our customers product to stand out on the sales shelf. Effective and high-end labelling can be a game changer in terms of driving sales and creating a buzz around products”, adds Streit.
