Boisset Family Estates announces the debut of Fog Mountain, the first California wine in a 1 liter PET bottle launched in the U.S. Fog Mountain builds upon Boisset’s global environmental commitment, which spans organic and biodynamic farming on its estates, to winery initiatives to use renewable energy and reduce water consumption, to an innovative portfolio of wines in alternative packaging that reduce the carbon footprint through a wine’s entire life cycle.
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“We are excited to add Fog Mountain, and a California wine, to our leading portfolio of wines in innovative packaging,” says Jean-Charles Boisset, President of Boisset Family Estates. “In today’s time, we genuinely believe that it is vital for all of us to consider the environmental impact of our wines, and our entire supply chain, and to find solutions to reduce our carbon footprint while delivering the highest-quality, best value and most consumer benefits that we can. We believe Fog Mountain can be a part of that solution, and we’re thrilled at the leadership shown by Dan Hoffman and his team at Marriott International to embrace a bold initiative for the wine world.”
#1 PET bottles are high quality, safe, and recyclable plastic bottles with zero impact on the wine quality. PET offers lightweight, 100% recyclable plastic bottles that have an estimated 60% lower carbon footprint than traditional wine bottles. PET has a meaningful life once recycled, becoming new PET bottles, fleece fabric, and more. In fact, 7 recycled Fog Mountain 1L wine bottles produce enough material to create 1 extra-large t-shirt. PET is, and always has been, BPA-free. Boisset’s bottle, produced in partnership with EnVino Bottles and bottled in conjunction with Bravo Bottling, features a unique oxygen barrier called MonOxbar™ that ensures the wine has a long shelf-life. The shatterproof bottle finished with a screwcap provides ease-of-use, safety, and convenience. Consumers also benefit from the added value of a 1L bottle, offering 33% more wine than a typical 750ml bottle.
Boisset Family Estates is well-known as a dynamic pioneer for innovation and sustainability in the wine world with French rabbit wines in Tetra Pak cartons, Yellow Jersey and Louis Bernard’s Bonus Passus Côtes du Rhône AOC in 750ml PET bottles, and Mommessin Beaujolais Grande Reserve in 750ml aluminum bottles featuring the Cooldot™. Jean-Charles Boisset was recently named 2008’s “Innovator of the Year” by Wine Enthusiast Magazine. In June 2007 he was named to Decanter Magazine’s list of the Top 50 Power Brokers in the global wine industry, and in March 2008 he received the Meininger International Wine Entrepreneur of the Year Award from the publishers of Meininger’s Wine Business International. The Boisset Family Estates' Beaujolais Nouveau in PET won an AmeriStar Beverage Package Award – the only wine package recognized in the 2008 competition.
Fog Mountain is 100% Merlot sourced from prime growing areas throughout California. The wine features a dark ruby color with aromas of raspberry jam. Mouth-filling black cherry, dusty chocolate, and blackberry flavors finish soft with ripe plum notes.
Fog Mountain will be available nationwide at JW Marriott hotels and at fine wine retailers beginning in June 2009.
Patrick Egan Boisset Family Estates +1 (415) 289-4520 patrick.egan@boisset.com |