Blister packaging, widely used in over-the-counter products, has long posed a challenge for environmental sustainability due to its multilayer composition of plastic and aluminum, which makes it hard to sort and recycle. Launching first in the Netherlands, in the coming years, the company has the ambition to replace all of its blister packaging with more sustainable alternatives.
With the launch of this new blister packaging, Bayer is:
- Decreasing the per unit carbon footprint of this packaging by 38%
- Reducing factors that contribute to biodiversity loss by using 78% less water and 53% less land (per unit).
- Lightweighting the package by 18% (per unit) compared with the current packaging
The market launch is the result of many years of extensive preparation and cooperation between the experts at Bayer and Liveo Research.
“Our goal is to transform our packaging to deliver remarkable experiences to our consumers while minimizing our environmental impact and ultimately creating circular solutions,” said Chris Padain, Vice President and Global Head of Design, Packaging, Product Experience & Sustainability for Bayer’s Consumer Health division. “With its improved carbon footprint and decreased impact on water use and land, we’re proud of this step forward in our journey towards environmental sustainability.”
